A company’s online reputation, like most things worthwhile, can be difficult to build but fiendishly easy to shatter. The internet has given consumers a voice that is widespread and immediate. One negative cust...
As the CEO of a PPC marketing agency, I’ve had the opportunity to audit a lot of PPC accounts. Most of these accounts have elements that are working… and elements that aren’t. Unfortunately, those dysfunctional...
As paid search marketers, we have something of a love affair with data. Paid search marketing is expensive, so we want to know where every cent is going and whether or not our ad spend is producing sa...
When you need a service or are looking to make a big purchase, what is the first step you take? You go online and look for information, maybe read a few online reviews. Guess what? Your customers do the sa...
Google’s ever-shifting landscape of available advertising slots got a major jolt in late February. For quite some time, they’ve been testing the impacts of removing ads from the right-hand rail, and it looks li...