The Difference Between SEO & PPC The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is no...
RESPOND TO NEGATIVE REVIEWS ONLINE When you get a negative review online, it can feel like the worst thing that’s ever happened to your business and you might think of responding and right the wrong you have be...
There are many stories of people waiting so long for new products release, movie premieres and concert tickets. People prefer to show up several days earlier to make sure they will get what they want. Now the q...
Ever seen that Black Mirror episode where every person is rated by interactions with their peers and their overall “rating” determines their lot in life? We’re not there yet as a society, thankfully. But as a b...
Proactively Seek [Good] Business Reviews You just got to get out there and actively manage the business reviews and ratings online, no matter what your line of business. Need persuading? Some data points: ...
Someone once wrote, “A good reputation is more valuable than money.” That bit of wisdom has been proven time and again. From small restaurants to big car companies, nothing can affect a business’s bottom line f...
The internet has given everyone a voice through social reviews. Sometimes, that’s good. Like in the case of social justice. However, sometimes, that’s bad. Like virtually any YouTube comments section. For busin...
The first thing you need to know about customer’s reviews is that they’re very powerful because they’re not you, shaping how you want your company to be perceived. Not only are there dozens of websites out...
It’s bound to happen sooner or later. You can’t please everyone. You discover negative reviews people have written while searching for your business online. While it may be gratifying in the heat of the moment ...