ppc management


Which Is Better for Your Business? SEO Vs. PPC

The Difference Between SEO & PPCThe main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is no...

PPC Management

Are You Wasting Your AdWords Budget? Lessons from 2,000+ AdWords Audits

As paid search marketers, we have something of a love affair with data. Paid search marketing is expensive, so we want to know where every cent is going and whether or not our ad spend is producing sa...

PPC Management

Google Makes Big Changes To Results Pages: No More Right Rail

Google’s ever-shifting landscape of available advertising slots got a major jolt in late February. For quite some time, they’ve been testing the impacts of removing ads from the right-hand rail, and...