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PPC Management

How Ad Impression Share Affects Your PPC Account Performance

As the CEO of a PPC marketing agency, I’ve had the opportunity to audit a lot of PPC accounts. Most of these accounts have elements that are working… and elements that aren’t.Unfortunately, ...

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PPC Management

Are You Wasting Your AdWords Budget? Lessons from 2,000+ AdWords Audits

As paid search marketers, we have something of a love affair with data. Paid search marketing is expensive, so we want to know where every cent is going and whether or not our ad spend is producing sa...

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Reputation

5 Easy Ways To Increase Online Reviews

When you need a service or are looking to make a big purchase, what is the first step you take? You go online and look for information, maybe read a few online reviews. Guess what? Your customers do the sa...